MTV.com reported today that renowned daredevil Evel Knievel is suing rapper Kanye West over West's video for the song "Touch the Sky." The video depicts West as a character named "Evel Kanyevel" who wears a white jumpsuit similar to the one Knievel is known for sporting, and mimicking a stunt that Knievel staged in 1974.

Knievel's lawyer is quoted in the MTV article as saying, "Mr. Knievel has a trademark on Evel Knievel and an extraordinarily well-recognized white jumpsuit. Kanye West and Roc-A-Fella records [West's label] are undoubtedly familiar with intellectual property rights. Mr. Knieval [sic] is not too happy with it. He wants to be compensated for uses of his likeness and trademark."

Knievel also seeks to ban "further airings of the video," the article states.

The St. Petersburg Times, a Florida newspaper, broke story earlier the same day and interviewed Knievel, who told them West "just disgraced me" with the video.

"I have done the best I can to set an example for children, and then this guy comes along and tries to rip it apart," he said.

Knievel is better known among children of the 1960s but registered his name as a trademark in 2001. His lawsuit alleges that the video "tarnished [his] image with its vulgar, sexual and racially charged content."

Although the video includes a cameo from an immodestly dressed Pamela Anderson, it is not sexually explicit. It does, however, include an interlude in which vulgar, anatomy-related and racial slang are "bleeped" out.